Introduction
In the late ’90s, it used to be a dream of every young cricket enthusiast to own an MRF bat before any of their peers can have it, as their very favorite Sachin Dada and Viru were their brand ambassadors. Seeing their treasured cricketers promoting the brand won the trust and heart of the budding sportsmen. Those were the sports branding days with which we all have grown up but now this business has taken new heights. It has become an entire industry which has given an alternative source of career to the sportsperson.
