In the days following 9th April 2017, United Airlines Inc., the fourth-largest airline by fleet size and the number of routes faced one of its worst PR crisis ever. As Warren Buffet says, “It takes 20 years to build a reputation and five minutes to ruin it.”
A great deal of transition developed in business objectives worldwide as we set foot in the era of technology. Apart from the profit motive, corporates started emphasizing societal benefits, consumer satisfaction, and Public Relations (PR) Management. While there may nevertheless be few industry leaders who still don’t weigh the significance of PR Management that high, those who have experienced a crisis are unquestionably aware of its adverse effects. A PR crisis can turn out as a nightmare scenario that can dethrone well-known market share leaders. A century-long brand image, reputation, trust, and consumer satisfaction can be washed off in a single incident. Even worse for some businesses, the start of a PR crisis might trigger their end.