The Connectere brings forward the mind’s eye and panoramic view of the young writing enthusiasts on various topics

Author: Soumya Nijhawan Page 1 of 3

Currently Pursuing B.Com.(Hons.) from KMC, soumya is an erudite person with an artistic mind. Laughter is the sunbeam of her soul and she is always eager to learn. Also she loves to help and shares even in case of food.


What is Symbolophobia- Fear of Symbols?

While fear is a natural response to danger, phobias are often in response to something that is unlikely to cause real harm. Studies by National Institute of Mental Health (NIMH) have shown that approximately 10% of people have specific phobias, 7.1% develop social phobias, and 0.9% experience agoraphobia. In the U.S, phobias are considered to be the most common mental disorder and it is also said that more women are affected than men. Many of us have heard of common phobias like the fear of heights (acrophobia) or the fear of spiders (arachnophobia), but there are many strange, less talked about phobias. One of these is Symbolophobia, which this is further talked about in this article!


PEPSI: PR Crisis Management

A public relations crisis is a nightmare situation that hits even the most prestigious and well-meaning businesses. For some businesses, it may be just a bump in the road, while for others it may be a sign of huge failure. If you are wondering whether something is a PR crisis or not, you need to know the answer to this question: Was it serious enough that it went beyond the PR or marketing team, and management and leadership were needed to get involved? If so, it warrants the title. This article particularly talks about PR crisis of Pepsi and how it responded to its PR controversy.

Network Effect

What is the network effect?

If you see a lot of people in a restaurant, you may expect the restaurant offers good food. Consequently, you give it a try since all of those people can’t be wrong! Similarly, if a lot of your friends are on Facebook, you might join hoping to connect with them! If after you join, you post quality content that leads to many people enjoying the experience; it’ll boost engagement, creating a network effect.

Welfare Capitalism

Welfare Capitalism

How can we take care of economic development and worker’s rights at the same time? Well, welfare capitalism is considered a leading idea and one of the possible solutions to deal with worker’s rights and economic development. It is an important yet controversial phase of today’s economic policies. Primarily, welfare capitalism is explained as a business-favored policy where the private sector is more effective in providing social welfare programs than the federal government.
Characterized by a concern for the welfare of various social groupings, practiced usually through social-security programs, collective bargaining agreements, state industrial codes and other guarantees against insecurity; Companies providing these services have a two-fold interest in mind. Firstly, companies act in a paternalistic manner wherein they give employees what managers think is best suited for them. Secondly, the companies perceive that providing workers with some benefits can help them stop receiving complaints about larger structural issues such as unsafe conditions and long hours.


Whatsapp: Fresh Out of the Recession

“In the midst of every crisis, lies great opportunity.” This quotation by the father of Modern Science, Albert Einstein, completely justifies how the birth of dozens and dozens of brand new multi-billion dollar businesses (like Whatsapp, Airbnb, UBER) emerged from the financial downturn and are a great success today. No doubt a crisis brings in problems. Lots of them! But along with a number of threats, it also creates opportunities. Let’s recall the big hit of 2008.

It is often said, amongst the uncertainty, disruption and in many cases heartbreak there are success stories. These are the tales which come out of the darkness and remind us all that there is hope! Some of the biggest startups in the space today (Instagram, WhatsApp, Uber, Airbnb, Dropbox, Slack, etc.) didn’t waste the 2007-2009 opportunity window. All of them were started by young minds who would probably make it for jobs at PwC or some established bank!

This article focuses on the success story of the most used app today: WHATSAPP!

neglected firm effect

The Neglected Firm Effect

We all are aware of what happened on October 19, 1987, commonly known as “Black Monday”. The day is marked for a sudden and largely unexpected stock market crash that hit markets globally. Apparently, it is remembered as a dark day in the history of the stock market crash in the world economy. While Black Monday is an example to show what can happen if stock markets are not accurately monitored, it is also often used by critics to discover a famous financial theory that is still being discussed today: The efficient market hypothesis (EMH). Researchers have discovered several market deviations that are seen reoccurring at certain points in time. This is due to the fact that stock markets are sometimes flourishing, sometimes crashing, and may not always be as efficient as predicted. These patterns in stock returns are referred to as market anomalies. A number of market anomalies exist that every investor should know to have a better understanding of the market. This article explains one of the anomaly- the ‘Neglected firm effect’.

transition of life from water to land

The Transition of Life From Water to Land

From the very beginning, the earth was void and without any form. Darkness prevailed upon the face of the deep until a giant cloud of gas and dust collapsed to form our solar system. Around 4.5 billion years ago the molten state of the earth began to cool down. The powerful collisions with comets and asteroids brought the fluid of life that is Water. With the advent of water, clouds and oceans began to take shape. It was not until a billion years later that the first life was brought forth. From here started the transition of life underwater and slowly moving from water to land.  Though it was a small step for fishes, it gave a giant leap for animal kind! 

culture and heritage

Impact of Covid-19 on Art, Culture and Heritage

Our culture and our heritage are what unites us together! With the coming of this catastrophic pandemic, our culture and heritage are also facing a setback. In a bid to contain the spread of Coronavirus, many companies have asked their employees to work from home instead of coming to the office. As the world is getting used to working and operating from their home to follow social distancing norms, the travel industry has also come up with a collection of activities that would provide people an option to “travel from home”. So besides ‘work from home’, ‘travel from home’ is also going to become a part of our lives soon!

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