The worldwide buzz of digital marketing has only matured in the past decade for each person to be at least aware of its presence for advertising. Corporates are exploring, analyzing and capturing this technique to secure newly emerging digital markets. Admitting the technological rule that we are about to witness in the next 25 years, this upsurge has been obvious. It has practically become a mandate for survival and growth as offline marketing is slowly turning ineffective and obsolete.
Marketing means connecting your ideas, products or services with the right audience at apt. time. This exact connection digitally is referred to as digital marketing. Therefore, any form of marketing on the internet through digital channels in different social media apps, search engines, websites and emails is digital marketing. Despite this definition being certainly straightforward, the tools and algorithms of employing Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are not. Digital Marketing Channels include Pay Per Click (PPC), Social Media Marketing, Content Marketing, Video Marketing, SMS Marketing, etc. Ensuring customer retention, understanding contemporary buying patterns of people with better literacy levels and managing online public reviews in the digital mode remain a challenging task for any company.